Local Asset Internet Marketing Agency is a pay-per-click (PPC) company in Saskatoon, Saskatchewan. We successfully convert your prospective customers through advanced targeting methods. Our agency has been a leader in the Saskatoon digital marketing space since 2017.
We can boost results for businesses of all sizes as we work with any media budget to create high-performing ad campaigns centered on driving maximum return on investment (ROI) for your business.
Increase your search engine marketing visibility and get immediate results. Search Engines are where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for related products or services. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. With our PPC agency services you can achieve more:
WEBSITE VISITS
Grow online sales, bookings or mailing list signups with online ads that direct people to your website.
PHONE CALLS
Increase customer calls with ads that feature a phone number and a click-to-call button.
IN-STORE VISITS
Get more customers through the door with business ads that help people find your business on the map.
Today, the digital landscape keeps growing and websites are proliferating at warp speed.
From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support ongoing social media campaigns at scale.
Besides website design and social media advertising, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort, and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay-per-click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
Understanding your target demographics and analyzing their online activities is vital to determine whether PPC, organic search, or a combination of these digital marketing strategies is the best approach for your business.
SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. The Best SEO companies in Saskatoon, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10.
SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility, and promises instant results, pay-per-click marketing is the way to go.
Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place.
Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.
In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you.
Local Asset Digital Marketing Agency is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness, and reach their goals.
Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works effectively for different stakeholders, and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you.
Learn what is PPC and explore the many ways pay-per-click advertising can take your business to new heights. Start your pay-per-click campaign today with help from Local Asset Marketing Firm’s pay-per-click internet marketing experts.
Local Asset Digital Marketing Agency’s Saskatoon PPC experts explain what is paid search, and how it works to guide you through the fundamentals of PPC management. By understanding pay per click processes, you have a better chance of launching profitable campaigns. Learn all about PPC marketing and find out how our Saskatoon pay per click marketing agency can help you achieve success.
A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
PPC allows Saskatoon marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.
Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.
Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.
Don’t have the time to perform a PPC audit and launch your pay per click campaign? Entrust your PPC services to our pay per click management company and let us do the technical work for you.
At Local Asset Internet Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay-per-click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
Our pay-per-click advertising company in Saskatoon helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay-per-click management agency and reap the benefits of cost-effective Saskatoon PPC advertising services.
Since 2017, our Saskatoon PPC management company has been providing numerous businesses with full-service pay-per-click solutions that improve market performance.
Our Saskatoon PPC advertising agency utilizes data and analytics to scale up your campaign and achieve your marketing goals.
Choose our pay per click management company and reach more customers.
Our Saskatoon PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry-relevance, search volume and competition. Expect our Saskatoon paid search specialists to continuously refine your keyword list to capture your target audiences’ interest and search intent.
Increase the quantity and quality of your leads with help from our pay per click marketing firm. We create strong headlines, utilize high-performing keywords, craft engaging content and place clear calls-to-action (CTAs) on your landing pages. Our Saskatoon PPC agency integrates SEO with PPC best practices to compel online users to take your desired action.
Partner with our Saskatoon pay per click firm and drive immediate, qualified traffic to your landing pages without the stress and hassle. Our pay per click management company handles everything from keyword research and analysis, channel strategy and PPC campaign launch to monitoring and pay-per-click ads A/B testing. Choose our PPC company and get conversion-driven campaigns that fit your budget.
Enlist our paid search agency’s PPC services and position your brand at the top of search results. Local Asset Marketing Group’s paid search specialists optimize your ad targeting strategies, determine high-value keywords, develop PPC bidding strategies and track your ROI. These practices allow our PPC marketing firm to improve your Quality Score, CTR and impression share.
Our Saskatoon pay per click management agency sets up campaign comparisons to test the effectiveness of your ads. We create different variations of your page elements, such as the layout, image, headline and CTA, to determine which pay-per-click ads version will generate the best results. The split-test results guide our PPC firm in optimizing your next paid search campaigns and improving your overall PPC performance.
Capture your target customers at the right time and on the right platform and move them to the bottom of the sales funnel. Our Saskatoon PPC agency writes persuasive PPC ads, tests your landing page designs and develops user-friendly lead capture forms to boost your Quality Score and conversion rate. Call our Saskatoon paid search agency now and let us help you increase your profit without raising your ad spending.
Engage with your ideal customers across search engines to acquire more traffic and online revenue. Local Asset Marketing Agency’s PPC experts perform in-depth PPC audits to ensure your products and services reach your target audience segments. We optimize your PPC ads for each platform, improve your SEM targeting and leverage site link extensions to acquire higher engagement rates.
Approximately 54 percent of online users utilize social media sites to perform product research. Invest in pay per click advertising services to improve your brand recognition, reduce marketing costs and stay top of mind with your prospects. Our pay per click specialists in Saskatoon determine your target audience, analyze their social media behavior and utilize images, videos and texts to improve your customer reach and brand engagement.
Target specific visitor segments and get more cost-effective results from remarketing. Our digital marketing agency in Saskatoon identifies your top-performing campaigns, creates remarketing ads for high-value customers and taps into site visitors who have already expressed purchase intent. We set the optimal frequency cap for your remarketing campaigns to limit the number of times your PPC ads appear to the same person and reduce your marketing expenses.
When selecting a Digital Marketing Agency that offers affordable Google Ads Services, please ensure that you have checked the list of questions below:
PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.
Ads that appear in search results are targeted to meet a specific audience and often earn almost half of all page clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service by comparison to an organic visitor. With PPC ads, your ads are targeted for the online users searching for your type of business. This can make a significant impact on your bottom line.
The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign. Pricing can also be affected by the type of strategy you’re rolling out. However, expect to spend up to $5,000 per month for a small-to-medium company. This price includes both your ad spend and professional services from your chosen PPC agency. You can check our affordable Google Ads Pricing here.
Your PPC costs must be calculated based on your bid, your targeting and your ad quality. The amount of money you’re willing to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction and the highest bidder wins, so you could end up paying less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience. The more competitively you want to target, the higher the costs. For instance, bidding on a very competitive keyword costs more because it features a higher cost-per-click (CPC). Google also monitors the quality of your ads. If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads. Understanding and accounting for all of these factors are how you determine your PPC budget.
PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary.
Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior. Your paid advertising campaigns appear ahead of all organic results in search results, helping you to instantly outrank your competitors and support your search engine optimization (SEO) efforts.
